2026 “Discover Jiangxi” Lushan Tour for Foreign Influencers Kicks Off: Chinese and International Online Celebrities Explore the “Sacred Mountain of Human Culture”

On May 28, in Lushan, Jiangxi Province, the 2026 “Discover Jiangxi” Lushan Tour for foreign internet influencers visited Bailudong Academy. More than ten foreign influencers from Russia, France, Mexico, Pakistan, Kazakhstan, Madagascar, and other countries, together with local online celebrities from Lushan, posed for a group photo at the entrance of Bailudong Academy.(Photo by Liu Lixin)

On May 28, the 2026 “Discover Jiangxi” Lushan Tour for foreign internet influencers kicked off in Lushan, Jiangxi Province. More than ten foreign influencers from countries including Russia, France, Mexico, Pakistan, Kazakhstan, and Madagascar, together with local online celebrities from Lushan, embarked on a three-day exploration tour of Mount Lu, experiencing the unique charm of this “sacred mountain of human culture.”

On May 28, in Lushan, Jiangxi Province, the 2026 “Discover Jiangxi” Lushan Tour for foreign internet influencers visited Xiufeng Scenic Area of Mount Lu. (Photo by Liu Lixin)

The event aims to leverage the unique perspectives and social media influence of foreign online celebrities. Through authentic experiences and creative expressions, it seeks to showcase Mount Lu’s beautiful natural scenery and rich historical and cultural heritage to the world, enhance international audiences’ understanding and interest in Lushan and Jiangxi’s cultural tourism resources, and build a local cultural tourism brand with global influence.

Mount Lu is known as the “sacred mountain of human culture.” In December 1996, the UNESCO World Heritage Committee approved the inclusion of Mount Lu on the World Heritage List as a “World Cultural Heritage Site.”

On May 28, in Lushan, Jiangxi Province, the 2026 “Discover Jiangxi” Lushan Tour for foreign internet influencers visited Bailudong Academy. Walky, a foreign influencer from Madagascar, tried the traditional Chinese game of pitch-pot. (Photo by Liu Lixin)

During the event, Chinese and international online celebrities will visit Bailudong Academy, Xiufeng Scenic Area, Lushan Xinglin Cultural Park, Bai Juyi’s Thatched Cottage, Jinxiu Valley, and other sites. They will immerse themselves in the long-standing history and culture of Mount Lu and the ecological beauty of its lush mountains and clear waters, documenting and sharing their experiences through short videos, photos, and text.

It is understood that the event is guided by the Cyberspace Administration of Jiangxi Province and China News Service Jiangxi Branch, hosted by the Cyberspace Administration of Jiujiang Municipal Committee, the Publicity Department of Lushan Municipal Committee, and the Cyberspace Affairs Center of Lushan Municipal Committee, and organized by China News Service International Communication Group Jiangxi Branch and Lushan Cultural Tourism Investment Holding Group Co., Ltd.

“Mount Lu is a cultural holy land that tourists from around the world long to visit, renowned as ‘the most spectacular and beautiful mountain under heaven.’ We look forward to seeing Chinese and international online celebrities use their unique perspectives and vivid expressions to capture the beauty of Lushan’s landscapes, the richness of its culture, and its flourishing development from all angles, so that more netizens at home and abroad can get to know Lushan and Jiangxi, and together write a wonderful chapter of cultural exchange,” said a representative of the event organizer. (End)